Work

Examining social media engagement and its influence on consumer purchase intentions in China: Insights from Zhangzhou's digital ecosystem

Year: 2025

Type: article

Study design: Observational Study

Source: E-Learning and Digital Media

DOI: 10.1177/20427530251317722

Authors: Racidon P. Bernarte, Xie Xin, Gary Antonio C. Lirio, Angelito P. Bautista

Institutions: Lyceum of the Philippines University, Polytechnic University of the Philippines, Quezon City University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407171676

FWCI: 1.844

Cites: 5

Cited by: 1

Related to: 10