Consumer’s contradictory needs: Functionality and sustainability on purchase intentions for sportswear
Year: 2025
Type: article
Study design: Observational Study
Authors: Juyoung Lee, Jihyeong Son, Soyoun Lim
Institutions: Mississippi State University, Washington State University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4407195055
