Work

Implementation of Upselling Model in Customer Relationship Management for Revenue Maximization in Telecommunications Industry

Year: 2024

Type: conference-paper

Source: International Conference on Telecommunication Systems, Services, and Applications

DOI: 10.1109/tssa63730.2024.10864314

Authors: Clarissa Audrey Fabiola Kusnadi, Jeffrey, Priscilla Abigail Munthe, Nunung Nurul Qomariyah, Raymond Bahana

Institution: Binus University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4407198478

FWCI: 1.265

Cites: 20

Cited by: 1

Related to: 10