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Influencing Consumer Behaviour on E-Commerce Platforms Through Social Media Marketing Using BiLSTM-KNN Models

Year: 2024

Type: conference-paper

DOI: 10.1109/incowoco64194.2024.10863040

Authors: Sudha Arogya Mary Chinthamani, Saravanan LG, Rohit Kar, Rajendra Mahanandia, Milana Vanyan, Sweta Priya

Institutions: REVA University, VIT Bhopal University, Kuban State University, Amity University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407199117

FWCI: 1.359

Cites: 19

Cited by: 1

Related to: 10