Work

The Effect of Cosmopolitan Consumer Orientation on Global Brand Advocacy: Focusing on the Moderating Effect of Perceived Sustainability Management/ESG

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Consumer Studies

DOI: 10.35736/jcs.35.6.6

Authors: Ilkwon Mun, Jaeseok Jeong

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407205495

FWCI:

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