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Predicting Marketing Campaign Effectiveness through Consumer Personality Analysis using Machine Learning

Year: 2024

Type: conference-paper

DOI: 10.1109/ic-sit63503.2024.10862130

Authors: Yashvardhan Singh, Junali Jasmine Jena, Mahendra Kumar Gourisaria, Jay Prakash Singh, Vivek Kumar, Dayal KumarBehera

Institutions: KIIT University, Manipal University Jaipur

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407214076

FWCI: 2.596

Cites: 18

Cited by: 2

Related to: 10