Work

Optimizing Purchase Intention Prediction in E-Commerce

Year: 2024

Type: conference-paper

DOI: 10.1109/incowoco64194.2024.10863606

Authors: S. Jayanthi, Rajeshwari D, Naresh Goud M, R. Geetha, S. Benjamin Franklin, Pannangi Rajyalakshmi

Institutions: ICFAI Foundation for Higher Education, Sri Indu Institute of Engineering and Technology, Vardhaman College of Engineering, Nagarjuna College of Engineering and Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407214804

FWCI:

Cites: 18

Cited by:

Related to: 10