Work

Comparing apples to oranges: Consumer ambivalence regarding an eco-innovation – laser marking of organic fruits

Year: 2025

Type: article

Source: Recherche et Applications en Marketing (English Edition)

DOI: 10.1177/20515707241305245

Authors: Jean Pfiffelmann, Olga Untilov, John Thøgersen, Aline Gengenbach, Chiara Mionetto

Institutions: EM Strasbourg Business School, Audencia Business School, Aarhus University, University of Tübingen, Ca' Foscari University of Venice

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4407228877

FWCI: 1.809

Cites: 113

Cited by: 2

Related to: 10