Work

Factors Influencing Consumers Preference for Green Packaging in Enugu Metropolis, Enugu State, Nigeria

Year: 2025

Type: article

Abstract: The study, factors influencing consumer preference for green packaging in Enugu Metropolis, Enugu State aimed at determining the nature of relationship that exists between consumer preference and green packaging variables-recycled labeled products, eco-labeled products, and environmental advertising in Enugu State Metropolis, Enugu State. 480 consumers participated in the study while responses from 300 consumers formed the data used in the analysis. Pearson’s Product moment correlation with the aid of SPSS version was used to analyze the data and test the stated hypothesis. Results indicated a positive relationship between consumers preference and recycled labeled products. Eco-labeled products have a positive significant relationship with consumers preference, environmental advertising concerns has a positive and significant relationship with green consumers preference. The researcher therefore concluded that factors influencing consumer’s preference for green packaged products have a significant positive relationship with green packaged products. The implications of these findings are that marketers should focus on providing clear information about green products in order to promote consumers’ familiarization and enhance their knowledge relating to green products. Green products manufacturers should immediately obtain the eco-label on product packaging to increase the prevalence of eco-label products in the market place since the consumer’s ability to recognize and understand them is prove undoubtedly the latter influences their green product purchase intention. The researcher recommended that environmental advertising concerns bodies in Enugu State Metropolis should wake up to their responsibility through enacting environmental laws aim at protecting the wellbeing of the consumers.

Source: Asian Journal of Current Research

DOI: 10.56557/ajocr/2025/v10i19089

Authors: Philip Abuchi Nwankwo, Hycinth Igwesi Ogbodo, Vitus Chinedu Ogbunuju, Oguanobi Chimezie Alex

Institutions: Federal College of Education (Technical), Umunze, Ebonyi State University, Chukwuemeka Odumegwu Ojukwu University, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus, Nnamdi Azikiwe University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: diamond

OpenAlex ID: W4407228896

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