Work

Harnessing the power of social media advertising: strategic opportunities

Year: 2025

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-10-2023-0546

Authors: Majed Zamil Hatem Alkindi, Akram Haddad, Abdu Mohamed Dawood Hafiz, Alaa Makki Abdulhadi Akkof, Kenny Teoh Cheng

Institutions: Abu Dhabi University, Amity University, Fujairah University, University of Sharjah, Sunway University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407228919

FWCI: 3.592

Cites: 53

Cited by: 2

Related to: 10