Work

Visualizing Adidas and Nike Customer Segments Using K-Means Clustering

Year: 2024

Type: conference-paper

Source: International Conference on Electrical, Telecommunication and Computer Engineering (ELTICOM)

DOI: 10.1109/elticom64085.2024.10864952

Authors: Dewi Sartika Br Ginting, Muhammad Azi Maulana Manru, Wilbert Neilson Sachio, Abiyan Agitia Tarigan, Ivanny Putri Marianto

Institution: Universitas Sumatera Utara

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407247684

FWCI: 2.596

Cites: 8

Cited by: 2

Related to: 10