Work

Effects of ability self-discrepancy on consumer behavior: the moderating role of self-efficacy

Year: 2025

Type: article

Source: Current Psychology

DOI: 10.1007/s12144-025-07321-0

Authors: Huaming Liu, Hui Sang, Xuejie Wang, Shubin Yu

Institutions: Jinggangshan University, Shanghai University of International Business and Economics, BI Norwegian Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407258732

FWCI: 15.79

Cites: 33

Cited by: 9

Related to: 10