Work

Advertising and keyword selection strategies on Baidu: an empirical analysis

Year: 2025

Type: article

Source: Industrial Management & Data Systems

DOI: 10.1108/imds-10-2023-0750

Authors: Chengping He, Jie Ren, Hao Huang

Institutions: Huazhong University of Science and Technology, Zhongnan University of Economics and Law

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407266103

FWCI: 3.592

Cites: 131

Cited by: 2

Related to: 10