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Customer Segmentation using Clustering Techniques: Data-Driven Approach to Enhance Marketing Strategy

Year: 2024

Type: conference-paper

Source: International Conference on Sustainable Communication Networks and Application (ICSCNA)

DOI: 10.1109/icscna63714.2024.10864053

Authors: Sakthi Priya G, Vignesh Saravanan K, Hemalatha B, Karthika R, Kavya Srinidhi B

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407317538

FWCI: 1.262

Cites: 23

Cited by: 1

Related to: 10