Work

Improving the Impact of Resources on Patient Engagement for a Biopharmaceutical Company

Year: 2024

Type: conference-paper

DOI: 10.1109/delcon64804.2024.10866015

Authors: R. A. Karthika, Rohini A., G. Rosline Nesa Kumari, Pushpalatha S., Valantina Stephen

Institutions: Saveetha University, Presidency University, Bharath University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4407363239

FWCI: 2.596

Cites: 26

Cited by: 2

Related to: 10