Year: 2024
Type: article
Abstract: The article examines the role of digital technologies in the transformation of marketing. The authors emphasize that digitalization has become an integral part of modern life, and companies are actively using digital technologies in their marketing strategies. The main advantages of digital transformation in marketing include personalization and understanding of the target audience, improving customer interaction through various communication channels, optimizing marketing strategies and analytics using innovative tools.
Source: Economics Sociology Law
Authors: Natalia Usova, Daria Peterkina
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4407375859