Work

Enhancing Predictive Accuracy for Customer Churn in Digital Banking: A Multi-Model Analysis

Year: 2024

Type: conference-paper

DOI: 10.1109/delcon64804.2024.10866346

Authors: Deepali Mayur Gala, Bhakti Pawar, Gayathri Band, Pallavi Dua, Biswa Ranjan Mohanty, Bhaskar Vijayrao Patil

Institutions: Bharati Vidyapeeth (Deemed to be University), Manav Rachna International Institute of Research and Studies

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407378179

FWCI: 5.06

Cites: 26

Cited by: 4

Related to: 10