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Efficient Customer Segmentation Using Silhouette Based K-Means Algorithm

Year: 2024

Type: conference-paper

Source: International Conference on Artificial Intelligence and Signal Processing (AISP)

DOI: 10.1109/aisp61711.2024.10870813

Authors: Pavan Karthik Chilla, Sunil Kumar Nahak, Mudem Veera Venkata Deepika, Balivada Sai Rohit, Tankala Hemalatha, Asish Kumar Dalai

Institutions: Koneru Lakshmaiah Education Foundation, National Institute of Science and Technology, VIT-AP University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407403458

FWCI: 2.596

Cites: 4

Cited by: 2

Related to: 10