Work

Ai-based Marketing in the Automotive Industry: Leveraging Propensity, In-market, Near-market, and Affinity Modeling

Year: 2025

Type: article

Abstract: The automotive industry is experiencing a transformative shift through the integration of artificial intelligence in its marketing strategies.This article examines

Source: INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY

DOI: 10.34218/ijrcait_08_01_173

Author: Ravi Sankar Sambangi

Institution: Acharya Nagarjuna University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4407424381

FWCI:

Cites:

Cited by:

Related to: 10