Work

Hybrid Intelligence for Customer Targeting: The HM2CA Framework for Optimizing E-Commerce Marketing and Acquisition

Year: 2024

Type: conference-paper

Source: International Conference on Ubiquitous Computing and Intelligent Information Systems (ICUIS)

DOI: 10.1109/icuis64676.2024.10867115

Authors: Unnita Amol Sonake, Saravanapriya Manoharan

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Liverpool John Moores University

OpenAlex ID: W4407477191

FWCI: 1.298

Cites: 21

Cited by: 1

Related to: 10