Work

Enhancing Parasocial Brand Experience and Brand Equity: Unleashing the Advantages of ChatGPT Service

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.70029

Authors: Shuman Wang, Chunlin Yuan, Hakil Moon, Kyung Hoon Kim

Institutions: Changwon National University, Henan University, Eastern Michigan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G1242420043

OpenAlex ID: W4407505204

FWCI: 28.61

Cites: 58

Cited by: 16

Related to: 10