Year: 2025
Type: article
Abstract: Marketing has undergone a profound transformation over the past two decades, evolving from traditional strategies to highly technical, AI-driven approaches. This study explores the shift from mass communication methods, such as print and broadcast media, to digital marketing, personalized content, and AI-powered consumer engagement. Analyzing two key periods—2005-2015 and 2015-2025—it examines the rise of social media, data analytics, and automation in reshaping consumer interactions. The paper highlights the strengths and limitations of these marketing evolutions, emphasizing the increasing role of AI, IoT, and machine learning in driving hyper-personalization and redefining business-consumer relationships in the digital age.
Author: Priyanka Tugnait -
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4407521044