Work

The Psychological Impact of Fake Reviews: How Consumers Perceive and React to Deceptive Feedback

Year: 2025

Type: article

Abstract: This study explores the psychological impact of fake reviews on consumer trust, decision-making, and emotional responses in e-commerce. As online reviews play a crucial role in shaping purchasing behavior, the rise of deceptive feedback has led to concerns about misinformation and market distortion. Through quantitative analysis using an online survey, this research examines how consumers perceive and react to fake reviews, highlighting their influence on shopping behavior and platform credibility. The findings emphasize the need for advanced detection systems, consumer awareness initiatives, and stricter regulations to maintain transparency and trust in digital marketplaces.

Source: International Journal For Multidisciplinary Research

DOI: 10.36948/ijfmr.2025.v07i01.37031

Author: SHALINI R C -

Institution: PSG College of Arts & Science

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4407535562

FWCI:

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