Work

Effects of Sensation Seeking, Creator Attractiveness, Content Novelty, and Credibility on Branded Entertainment

Year: 2025

Type: article

Study design: Observational Study

Source: Indian Journal of Marketing

DOI: 10.17010//ijom/2025/v55/i2/174747

Authors: Jungryum Kim, Dahyun Hong, Jong Woo Jun

Institution: Dankook University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407538777

FWCI: 1.773

Cites:

Cited by: 1

Related to: 10