Work

Consumer Perceived Value and Decision Outcome in Multi-Channel Retail : A Systematic Literature Review

Year: 2025

Type: review

Study design: Systematic Review

Source: Indian Journal of Marketing

DOI: 10.17010/ijom/2025/v55/i2/174746

Authors: Dinesh Sharma, Tapan Kumar Panda

Institutions: Narsee Monjee Institute of Management Studies, KIIT University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407538810

FWCI: 1.692

Cites:

Cited by: 5

Related to: 10