Work

Nurturing sustainability: the interplay among digital marketing communication, online customer experience and sustainable purchase intention

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Innovation Science

DOI: 10.1108/ijis-06-2024-0166

Authors: Anand Thakur, Kavita Singla, Kamini Singla, Alisha Ansari, Ankita Mishra, Simran Kaur, Parwinder Kaur

Institution: Central University of Punjab

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4407546671

FWCI: 9.047

Cites: 57

Cited by: 5

Related to: 10