Work

Exploring the fusion of virtual fitting rooms and social media: a study on consumer behaviour and purchase intentions

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-05-2024-0195

Authors: Madhura Konale, Niyaz Panakaje, S. M. Riha Parvin, Abhinandan Kulal, Ujwala Kambali

Institutions: Yenepoya University, Yenepoya Research Centre

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407548916

FWCI: 3.688

Cites: 113

Cited by: 2

Related to: 10