Work

Consumption of digital virtual fashion goods in metaverse

Year: 2025

Type: article

Study design: Systematic Review

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2025.2451844

Authors: Sung Hun (Kevin) Bae, Kyung Hoon Kim, Erin Cho

Institutions: Hong Kong Polytechnic University, Changwon National University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407554764

FWCI: 12.88

Cites: 39

Cited by: 7

Related to: 10