Tren Coffee Vlog: Analisis Sentimen dan Toksisitas Pengguna Sharing Media PlatformYoutube terhadap Konten Digital Latte Art dan Beverage Manufacturing by Latte Papa Channel
Year: 2025
Type: article
Abstract: This study examines the effectiveness of Coffee Vlogs as a promotional tool to build communities and strengthen brand image among urban audiences. The content analyzed includes Latte Art and Beverage Manufacturing content published by Latte Papa Channel. The study results indicate that creative and educational content successfully attracts attention and builds strong emotional connections with viewers, while digital media platforms effectively foster engagement and customer loyalty. Toxicity analysis of the first video shows variations in the levels of comment toxicity. In contrast, sentiment analysis of the second video reveals that most reviews hold positive sentiments towards the content. The Digital Content Reviews and Analysis Framework approach effectively evaluates coffee shop marketing strategies, although there are limitations in analyzing audience behavior and the effectiveness of digital media.
Source: Jurnal Perkotaan
Author: Yerik Afrianto Singgalen
Institution: Atma Jaya Catholic University of Indonesia
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4407557587