Year: 2024
Type: article
Study design: Observational Study
Abstract: The hair oil market is an evolving segment of the global personal care industry, driven by consumer demand for natural products, cultural preferences, and increasing disposable incomes. This study investigates retailer perspectives on brand popularity, challenges, and promotional strategies in the hair oil market, with a focus on the Thoothukudi District. Using a mixed-methods approach, the study analyzes primary data from 130 retailers through surveys and statistical tools. The findings highlight brand reputation, quality, and promotional activities as critical success factors while identifying key challenges like high competition and fluctuating customer demand. The study provides strategic recommendations for stakeholders to optimize marketing efforts and strengthen retailer partnerships. Keywords Hair Oil Market, Discount-Based Promotions, Retailer Challenges, Consumer Behavior, Brand Preference, Statistical Analysis
DOI: 10.55041/ijsrem41552
Authors: Dr. K Kannan, S. Avinash Pandian
Institution: Mepco Schlenk Engineering College
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4407564593