Work

Can Brand Activism Benefit Luxury Brands?

Year: 2025

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.22183

Authors: Dina Khalifa, Victoria‐Sophie Osburg

Institution: Regent's University London

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407592610

FWCI: 19.9

Cites: 50

Cited by: 11

Related to: 10