A Comparative Study On Factors Affecting Selection Of Online Vs Offline Shopping Of Regular Apparels (Cloths) Among Gen-Z In Ahmedabad City
Year: 2024
Type: article
Study design: Observational Study
Abstract: This study investigates factors influencing Gen Z's choice of online and offline shopping for regular apparel in Ahmedabad, India. It examines determinants like product inspection, discounts, and preferences using a quantitative approach to analyse the relationship between age and shopping behaviour. The results show a weak link between age and shopping mode, with preferences shaped more by characteristics than age-specific differences. Gen Z appreciates online experiences like personalization and offline aspects like social interaction and product quality checks. Despite online shopping growth, physical stores remain essential for experimentation. Retailers and wholesalers should adopt hybrid strategies to meet Gen Z’s preferences. Future research is recommended to explore psychological and technological factors influencing Gen Z's shopping behaviour
Authors: Yash Dalsaniya, Jignesh Vidani
Institution: LJ University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4407598473