Work

Shopper Search in Response to Conditional Promotions: A Function of Basket Sizes and Incentive Types

Year: 2025

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.22200

Authors: Atul A. Kulkarni, Hong Yuan

Institutions: Southern Connecticut State University, Florida Atlantic University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407600824

FWCI: 3.619

Cites: 74

Cited by: 2

Related to: 10