Work

They’re involved, will you be involved? Research on the impact of social network embeddedness on customers’ online referral intention

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-04-2024-0480

Authors: Hui Zeng, Hao Xu, Zhenpeng Yu

Institutions: Sichuan Agricultural University, Civil Aviation Flight University of China

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407669236

FWCI: 1.796

Cites: 49

Cited by: 1

Related to: 10