Work

Emotional language within influencer marketing on YouTube

Year: 2025

Type: article

Source: Pragmatics Quarterly Publication of the International Pragmatics Association (IPrA)

DOI: 10.1075/prag.23056.pel

Author: Sanna Pelttari

Institutions: University of Turku, KU Leuven

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407673642

FWCI: 1.773

Cites: 51

Cited by: 1

Related to: 10