Work

Challenges and Strategies of Outdoor Advertising for Fund-raising in the Era of Digital Transformation

Year: 2024

Type: article

Study design: Observational Study

Source: Advertising Research

DOI: 10.16914/ar.2024.143.5

Authors: Seung-Chul Yoo, Ji-Won Lee, Seung-Jin Lee

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407684612

FWCI:

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