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How Visual Merchandising Shapes Apparel Buying Behavior?

Year: 2025

Type: article

Abstract: This study investigates how visual merchandising impacts the purchase decision with respect to apparel using accidental sampling technique and the total of 120 respondents. In order to evaluate the relationships between visual merchandising elements and consumer buying behavior, the current research adopts Structural Equation Modelling (SEM) as its primary analysis method. The research concludes the strategic significance of window displays, in-store positioning, and the model styling in influencing shopper behavior, embedded with actionable recommendations to develop a better merchandising strategy.

Source: Journal of Information Systems Engineering & Management

DOI: 10.52783/jisem.v10i10s.1458

Author: Enock.I, J. Srinivasan

Institution: SRM Institute of Science and Technology

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4407749605

FWCI: 1.841

Cites:

Cited by: 1

Related to: 10