Work

Blockchain meets luxury: The role of NFT authentication in luxury retail platforms

Year: 2025

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2025.104262

Authors: Jisu Jang, Jiyun Kang

Institution: Purdue University West Lafayette

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407780652

FWCI: 24.55

Cites: 87

Cited by: 14

Related to: 10