Work

Digital Marketing Strategies in Higher Education: Tools and Techniques for Engaging Prospective Students and Understanding Audience Behavior in a Digital Environment

Year: 2024

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/smart63812.2024.10882232

Authors: Shikha Gambhir, Aditya Sharma

Institutions: Teerthanker Mahaveer University, Mahaveer University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W4407785963

FWCI:

Cites: 18

Cited by:

Related to: 10