Work

Predictive Analytics for Customer Lifetime Value (CLV) Optimization: Estimating CLV to Inform Strategic Marketing Decisions for Maximizing Profitability

Year: 2024

Type: conference-paper

DOI: 10.1109/smart63812.2024.10882516

Authors: Satish Kumar, V.N. Bajpai, Ashish Kumar Jha, Sunil Upadhyay

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407786403

FWCI: 2.596

Cites: 6

Cited by: 2

Related to: 10