Work

The aftermath of greenwashing in the fashion industry: Chinese consumer responses to different types of greenwashing

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-06-2024-0858

Authors: Yue Wang, Sojin Jung

Institution: Kyung Hee University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4407797384

FWCI: 34.38

Cites: 47

Cited by: 19

Related to: 10