Year: 2025
Type: article
Abstract: The increasing integration of eco-friendly business practices within the dynamic field of technopreneurship. It examines the key drivers behind this trend, including growing consumer demand for sustainable products and services, increasing investor interest in environmentally responsible ventures, stricter environmental regulations, rapid advancements in green technologies, and a rising sense of ethical responsibility among entrepreneurs. (Bouarar et al., 2022; Mrkajic et al., 2017; Potluri & Phani, 2020) The paper provides a detailed analysis of various eco-friendly business practices, such as sustainable product design, green supply chain management, energy efficiency, waste reduction and recycling, and the adoption of renewable energy sources. It also discusses the challenges and opportunities faced by technopreneurs in implementing these practices, highlighting the potential for enhanced brand reputation, attracting investment, gaining a competitive advantage, and meeting regulatory requirements. The paper concludes by emphasizing the importance of eco-friendly practices in creating a more sustainable future and the significant role of technology-driven startups in driving this positive change. (Trapp & Kanbach, 2021) This expanded research paper delves deeper into the intersection of technology, entrepreneurship, and environmental sustainability. It examines the drivers, practices, challenges, and opportunities associated with eco-friendly technopreneurship, providing a comprehensive overview of this evolving field.
DOI: 10.55041/ijsrem41729
Author: Dr.S. Mariadoss,
Institutions: Bharathidasan University, St. Joseph's College
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4407809708