Work

Owing to interactivity: a meta-analysis on consumer-brand responses in the digital context

Year: 2025

Type: review

Study designs: Systematic Review, Meta-Analysis

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-09-2024-0457

Authors: Xiaojun Fan, Huiyao Li, Xinyu Jiang

Institutions: Shanghai University, Shanghai Normal University, Shanghai Institute of Tourism

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407820781

FWCI: 5.226

Cites: 94

Cited by: 16

Related to: 10