Work

Key Determinants of Successful Advertising in the Context of SMEs: An Empirical Analysis in Ecuador

Year: 2025

Type: article

Source: Review of Marketing Science

DOI: 10.1515/roms-2024-0062

Authors: Reyner Pérez-Campdesuñer, Alexander Sánchez-Rodríguez, Gelmar García-Vidal, Rodobaldo Martínez-Vivar, Margarita De Miguel-Guzmán

Institution: Universidad UTE

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4407825598

FWCI:

Cites: 37

Cited by:

Related to: 10