Work

Personalized Advertising on Social Media: Is it Building Desired Customer Attitude?

Year: 2025

Type: article

Study design: Observational Study

Source: FIIB Business Review

DOI: 10.1177/23197145241313317

Authors: Nilesh Arora, Azmawani Abd Rahman, Meghna Rana, Sanjeev Prashar, Daniel Palacios-Marques

Institutions: Chandigarh University, Putra Business School, Indian Institute of Management Raipur, Universitat Politècnica de València

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407844708

FWCI: 18.44

Cites: 78

Cited by: 10

Related to: 10