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Analysing the Impact of Discounts and Promotions using Data Analytics and Machine Learning

Year: 2025

Type: article

Abstract: Promotions and discounts play a significant role in influencing consumer purchasing behavior. This study aims to analyze how various promotional strategies impact customer decision-making using classification techniques. This research investigates the impact of promotions and discounts on customer behavior using classification techniques. By analyzing customer data, this study aims to identify key factors influencing purchase decisions and to develop predictive models for understanding how different promotional strategies affect customer responses. The classification models employed include Linear Discriminant Analysis, Decision Tree Classifier, K-Nearest Neighbors Classifier, Random Forest Classifier, and Support Vector Classifier. The results provide insights into optimizing promotional campaigns and enhancing customer engagement

Source: International Journal of Advanced Research in Science Communication and Technology

DOI: 10.48175/ijarsct-23341

Authors: Ms. Mahi Mistry, Dr. Pallavi Devendra Tawde

Institution: University of Mumbai

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4407852004

FWCI:

Cites: 10

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Related to: 10