Year: 2025
Type: article
Abstract: With the rapid digital transformation worldwide, it has become imperative for countries to adjust their economic strategies accordingly. In response, Algeria has incorporated startups into its future economic vision. This study utilises Structural Equation Modeling (SEM) through Smart PLS 4 software to measure the impact of digital marketing tools on the e-reputation of startups in Algeria. Four key tools were analysed: websites, social media platforms, mobile applications, and email. The impact of each tool was assessed individually and compared. The findings indicate that digital marketing tools have a positive effect on the e-reputation of Algerian startups, facilitating their expansion and contributing to the country’s economic development and prosperity.
Source: MANAGEMENT AND ECONOMICS REVIEW
Authors: Ghozlan TELILANI, Djamel BOUTELDJA
Institution: University of Skikda
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4407852142