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How to Use Marketing to Create the Four Advantages of Products

Year: 2025

Type: article

Abstract: Marketing is process management not result management, and the most important thing in process management is how to integrate resources to create product advantages and enterprise competitive advantages. So it is very important how to form the competitive advantage of the enterprise through cost advantage, brand advantage, product advantage and channel advantage.

Source: Frontiers in Business Economics and Management

DOI: 10.54097/m80wax20

Author: Peilin Yang

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4407854414

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Related to: 10