Work

Brand experiences and loyalty among young smartphone users: a serial mediation analysis

Year: 2025

Type: article

Study design: Observational Study

Source: Management Decision

DOI: 10.1108/md-12-2023-2321

Authors: Md. Abu Issa Gazi, Md. Ibrahim, Abdullah Al Masud, Syed Muhammod Ali Reza

Institutions: Jiujiang University, University of Barishal, University of Rajshahi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407856324

FWCI: 3.59

Cites: 105

Cited by: 2

Related to: 10