Work

It feels special: how nonalignable attributes enhance product evaluation

Year: 2025

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-09-2024-5493

Authors: Xiaomin Liu, Qing Yao, Defeng Yang, Xia Jiang

Institutions: Beijing Normal University, University of Science and Technology Beijing, Jinan University, Chongqing Technology and Business University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407860343

FWCI: 7.238

Cites: 73

Cited by: 4

Related to: 10